In sales, having a playbook is key to success. But what exactly is in a playbook? Here we cover the three primary chapters of any sales playbook and share some success stories
A response to the rumored death of guest blogging, and what it means for sales
Scripts and templates I’ve used when making initial calls to lost sales opportunities
Hall of Fame baseball players are called out nearly two-thirds of the time they step to the plate. Many think the same rule applies in sales. I think this is wrong. While you can’t win every sales opportunity, you can still win from every sales opportunity.
“Nowadays people know the price of everything and the value of nothing.”
Four easy steps to getting your pricing right.
Pricing is an important issue that needs to be considered early and often in start-up companies. But when it comes time to hit the ground with it, many entrepreneurs make a critical mistake: conducting a willingness to pay survey. The survey may be easy to do and appears to provide information that will help your business make pricing decisions. However, beneath a willingness to pay (WTP) survey are three assumptions, all false, that will cost you money.
Several years ago, I worked with a product manager for a medical device company who had a burning question for me. His game-changing product was ready to go, the sales …
“If I have seen further it is by standing on the shoulders of giants.” – Isaac Newton