A Tale of Two Conference Booths It was the best of booths, it was the worst of booths. But in the end, it is a far, far better sale that you do, than you have ever done. May 29, 2014 · Jim Schuchart · Posted in Marketing, Sales · Tagged Best Practices, Marketing, Sales, Strategy
4 Steps to Pricing Like a Pro “Nowadays people know the price of everything and the value of nothing.” Four easy steps to getting your pricing right. January 22, 2014 · Jim Schuchart · Posted in Pricing · Tagged How To, Pricing, Strategy
When You Should Think About Price Several years ago, I worked with a product manager for a medical device company who had a burning question for me. His game-changing product was ready to go, the sales … January 20, 2014 · Jim Schuchart · Posted in Pricing · Tagged Pricing, Strategy